Customer Satisfaction


A Western Steer in North Carolina


Like many others, I held a part time job during high school.  I had the privilege of working in the restaurant industry as a busboy, cook, and butcher at the Western Steer Family Steakhouse on Mobile Highway in Pensacola, Florida.  (That location closed in the mid-’90’s.)  In my two years at The Steer from 1983-85, I learned more than how to wash dishes, cut meat, and cook a medium rare steak while on the job.  I also learned about Customer Satisfaction.  If you want customers to return, then you have to treat them well.

Recently, my Western Steer training came in handy.  Last weekend, I had the opportunity to work a concession stand at Bryant-Denny Stadium in Tuscaloosa as the Crimson Tide defeated the Bulldogs of Mississippi State.  In preparation for working the stand, many of us attended a training session with the concession’s operator, Centerplate.  As I listened to the lessons and remembered my time at “The Steer,”  I could not help but wonder if Christians and churches could not help but learn a few things about “Customer Satisfaction” that would help us in reaching people with the message of good news.  What follows are six areas of Customer Satisfaction and how we can incorporate them into our lives and assemblies as Christians:

  1. Courtesy.  Be friendly and helpful to those around you.  Show them the compassion Christ would.  Allow and invite visitors to your assembly to sit in your spot and with you.
  2. Communication.  A courteous nature will impact others positively, but unless you talk about Christ and tell others the good news concerning Him you are not truly helping them.  If folks are visiting where you worship, they will not have a satisfactory experience if you do not talk with them
  3. Enthusiasm.  Let others see how thrilled you are to be a Child of God.  Does not John say, “See what kind of love the Father has given to us that we should be called children of God, and so we are . . .” (1 Jn 3:1 ESV).  Others will want to be a part of something exciting.  Be enthusiastic!
  4. Competence.  Too many Christians fail in competence because of a lack of training.  Remember that God’s inspired Word will train us if we spend time with it (2 Tim 3:16).  Too many churches fail the competency test when we do not put our best into our worship.
  5. Extra Effort (a.k.a. The “Wow!” Effect).  From a purely Biblical standpoint this is going the second mile toward others.  I witness this extra effort when I see a teen approach a family of visitors and invite their teenager to sit with the other teens at assembly or inviting them to class.
  6. Appearance.  Appearance includes the way we dress and whether or not we are smiling.  Do we look like we want to be in assembly?  Do we look like we are genuinely glad to be a child of God?

2 thoughts on “Customer Satisfaction

  1. It is amazing that you wrote this because I have been harping on this for a long time. My PAPA owned a barbecue business and was an elder for many years. He was successful at both due in fact to what you have written. It is amazing how the “economy” is down and yet IF you can find someone to work they act like they could care less. This is especially true with workers at gas stations or restaurants. Man I am glad you wrote this…I would say great minds think alike but that would bring you down…haha…good stuff.


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